Designing for Emotion

Why Beautiful Objects Do More Than Just Function

Inspired by Donald A. Norman’s philosophy in Emotional Design

In design, we often focus on utility, on how well a product serves a purpose. But as Donald A. Norman explains, this approach misses a crucial element: emotion. Good design isn’t just about function; it’s about creating objects that resonate with us on a personal level, objects that make us feel. When we design with emotional value in mind, we transform how people experience the everyday.

Here are a few insights inspired by Norman on how emotional design elevates objects beyond simple usability.

1. Visceral Design: The Power of First Impressions

Norman introduces the concept of visceral design, which is all about immediate visual and sensory appeal. This is the first layer of emotional connection, where a design’s look, feel, or even sound impacts our attraction to it. When a product makes a great first impression, it primes us to approach it with positivity and openness.

Consider the feeling of holding a beautifully crafted pen or unlocking a well-designed phone. It’s not only about how well they work; it’s about how they invite us to engage with them. Designing for visceral appeal turns objects into…