The Lizard Brain!

Unlocking Human Potential in Design and Innovation

We explore the concept of the “lizard brain,” a term used to describe the oldest part of the human brain that is driven by base instincts. This primal part of our psyche plays a critical role in how we make decisions, react to threats, and approach innovation. Additionally, this discussion will incorporate insights from a series of YouTube videos I have produced [in Persian and you may change the subtitle language], which delve into practical applications and examples of the lizard brain at work in various fields.

The lizard brain concept is fascinating as it taps into evolutionary psychology, influencing behaviors from risk aversion to conflict response. Understanding this aspect of human psychology can greatly enhance our approach to design, creativity, and daily decision-making.