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The Studio That Refuses to Choose

2 min readAug 11, 2025
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What if the future design studio wasn’t a studio at all?
What if it was a hybrid organism; part architecture office, part furniture atelier, part micro-maker lab… all under one restless roof?

We’re told that focus drives mastery. That a good architect should stick to buildings, a furniture designer to chairs, a maker to prototypes. But maybe that separation is a relic of the industrial age… a time when specialization was survival.

Now, the lines blur. The furniture piece might start as a fragment of a building facade. The small-scale model might become the seed of a public pavilion. A client who walks in for a chair could leave with a house.

Here’s the tension:

  • Does merging disciplines spark more creativity, or does it dilute it?
  • Does constant shifting between scales make us more adaptable, or just more distracted?
  • When everything is under one roof, do we cross-pollinate ideas… or collapse under the weight of too many “what-ifs”?

The studio that refuses to choose takes a risk.
It risks chaos, overlap, and inefficiency. But it also courts serendipity, those rare moments when a structural joint in a chair solves a problem in a facade, or when the smell of fresh-cut wood redefines a spatial concept.

Maybe the real innovation isn’t in picking one discipline and perfecting it.
Maybe it’s in holding multiple worlds in tension and learning to design in the gap between them.

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Bahram Hooshyar Yousefi, Dr. techn.
Bahram Hooshyar Yousefi, Dr. techn.

Written by Bahram Hooshyar Yousefi, Dr. techn.

I write on Design, Gamification & Entrepreneurship. As a coach & instructor, I merge knowledge with innovation. https://adplist.org/mentors/bahram-h-yousefi

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