The Tax of Perfection

Why being flawless is riskier than being alive

There’s a decision every brand, leader, and creative studio has to make at some point. It sounds simple. But it carries consequences.

[Will you be perfect, or will you be interesting?]

Because you can’t be both. Not really.

Perfection is an architecture of control. It’s measured in decimal points and unspoken expectations. If you’re perfect, your clients don’t cheer. They nod. They say “as expected.” The absence of friction becomes your reputation. And so does the burden of never slipping.

Interesting is different. It doesn’t walk a straight line. It stumbles into delight. It contradicts itself. It makes people feel something, even if that feeling isn’t always ease.

The difference between the two isn’t just emotional. It’s strategic.

[The Fragility of Flawlessness]

Perfection scales badly. The moment something breaks , even just a little, the illusion collapses. You were supposed to be the one who never missed. The one who always delivered on time, with polish and predictability. When that rhythm stutters, the disappointment feels larger than the failure.